In 2023, Sephora’s Lunar New Year campaign celebrated the return of in-person gatherings after years of disrupted festivities. Centered on the theme “May Beauty Surround You – today, and always,” the campaign highlighted human connection, new beginnings, and cultural celebration during the Year of the Water Rabbit. With an all-Asian cast and crew, the work reflected Sephora’s commitment to authenticity, diversity, and honouring the traditions and beauty of Lunar New Year.

Role: Creative Director
Scope: Conceptualization, Strategy, Art & Creative Direction, Digital/Print Collateral, Retail Creative, Production, Retouching, Post-production Supervision

Model Photographer: Joe Bulawan
Product Photographer: Kin Lon (Canon) Ma
Producer: Andrea Wong / Makers
Prop Stylist: Steph Hung
Wardrobe: Matthew Chow
Hair: Wendy Rorong
Makeup: Kevin Truong, Carla Ladia
Writer: Carla La Marca
Graphic Design: Felicity Jung