To position Sephora as the go-to holiday shopping destination, we developed a playful, social-first video series designed to cut through seasonal clutter and highlight our unmatched assortment, value, and convenience. Inspired by the nostalgic joy of post-dinner games with loved ones, the campaign brings together a vibrant community of influencers who celebrate the season through classic games—with a Sephora twist. Each episode showcases curated gifts from across our multi-brand world, blending entertainment with product storytelling to spark inspiration and drive traffic across social channels. This campaign serves as a seamless, engaging extension of our broader Holiday campaign, reimagined for the social space.

Role: Associate Creative Director
Scope: Conceptualization, On-set Art Direction, Storyboarding, Social Asset Creation, Post-production Supervision

Director: Renée Rodenkirchen
DP: Zachary Koski
Production: Makers
Set Design: Stella Grob
Creative Director: Lisa Mok
Writer: Carla La Marca
Art Director: Vanessa Joo