Rogers Game Centre Live, a subscription app giving fans access to every NHL game on digital and mobile devices, launched with the “Don’t Miss a Moment” campaign. The creative established a bold visual identity and brand guidelines applied across broadcast, digital, out-of-home, and retail channels. Three unique broadcast spots anchored the campaign, supported by photo shoots that captured authentic hockey energy and featured legends Mark Messier and Luc Robitaille. The work extended into pre-production planning and on-set art direction to ensure consistency across film, photography, and design. To enhance the in-store experience, customized retail uniforms were created and photographed for campaign use, further extending the visual system across Rogers stores. The rollout also included high-impact out-of-home creative, in-store animations, and a full Rogers retail takeover with Messier that built excitement around the national launch. The result was a high-energy, nationally recognized campaign that positioned Rogers Game Centre Live as the go-to destination for hockey fans.
 
Role: Senior Graphic Designer/Art Director
Creative Director: Keith Jones