In collaboration with agencies and Rogers’ brand teams, we set out to transform the brand and consumer experience from the ground up – including the revitalization of over 500 retail environments across Canada. From flagship stores to mall kiosks and partner locations, we crafted a unified design language that touches every part of the journey, including packaging, digital displays, brochures, staff training, and even uniforms.

Rooted in the Rogers master brand, our creative approach layered a cool, neutral backdrop with bold, playful brand moments—bringing warmth, energy, and a sense of lifestyle into the traditionally tech-driven space. Striking lifestyle photography and immersive editorial visuals humanize the environment, while a refined system of environmental graphics, print communications, and iconic brand elements tie everything together. The result? A retail experience that feels less like a store—and more like a conversation.

Role: Designer
Scope: Conceptual Design, Art Direction, Digital/Print Collateral, Retail Creative,
Photography Direction, Retouching

Creative Director: Keith Jones