Led the art direction and design for a collection of custom-made apparel for Rogers Hometown Hockey. The project involved close collaboration with brand partners like Roots to create the iconic varsity jackets for host Ron MacLean, as well as a full line of branded merchandise including shirts, hats, gloves, and scarves.

Each item was customized to celebrate the local community, creating a memorable visual identity that extended the show's storytelling from the screen into the hands of fans at every tour stop.

Role: Senior Graphic Designer/Art Director