The Ask: Use Sephora’s Magic to stand out against the clutter and continue to show Canadian beauty shoppers why it is the ultimate holiday shopping destination for gifts, value, and convenience.

The solution: There always seems to be something in the air during the holiday season. From the nostalgic scent of hot chocolate to the twinkling lights, surprise and delight are discovered around every corner; and for the last month of the year, we embrace the wonder and magic of the season and all its possibilities. To spread these uplifting feelings of hope and well-being, Sephora will transform into a plush, airy wonderland designed to inspire the joy in giving, self-gifting, and endless discovery.

Role: Associate Creative Director
Scope: Conceptualization, Strategy, Art Direction, Digital/Print Collateral, Retail Creative, Out-Of-Home, 3D, Storyboarding, Image Compositing, Production, Retouching, Post-production Supervision

Photographer: Hamin Lee
Production: Fuze + Makers
Prop Stylist: Michelle Burca
Creative Director: Lisa Mok
Writer: Carla La Marca
Art Director: Vanessa Joo
Design Director: Natalie Theron
Graphic Design: Felicity Jung, Eric Champagne