In 2021, Sephora Canada released a report outlining findings from a roundtable conversation about Indigenous beauty with a purpose to support decolonizing beauty standards and uplifting Indigenous women and gender-diverse people within the beauty industry. To share these findings with the greater Canadian audience, we set out to to shed light on the profound findings, bring the participants’ words to life, and work in solidarity with Indigenous communities to decolonize beauty standards. To expand the way the world sees beauty.

Role: Creative Director
Scope: Conceptualization, Strategy, Creative & Art Direction, Social-First Content Creation, Digital/Print Collateral, Storyboarding, Post-production Supervision

Photographer: Shelby Lisk
Writer: Carla La Marca
Social Media Manager: Kaleigh Henderson