Sephora wanted to give Mother’s Day gifters the confidence that a gift of beauty is the most meaningful and memorable way to extend the celebration of Mom. Through an incredible cross-world assortment, we showed gifters how to blow everyone out of the park with a beautiful gift that mom will reach for every day, not just May 11. Because, after all, these are her all-time favourite products. 

Role: Associate Creative Director
Scope: Conceptualization, Strategy, Art Direction, Digital/Print Collateral, Retail Creative, Storyboarding, Production, Retouching, Post-production Supervision

Director + Photographer: Michael Kazik
Production: Makers
Prop Stylist: Dani Reynolds
Creative Direction: Lisa Mok
Writer: Carla La Marca
Graphic Design: Felicity Jung, Eric Champagne, Natalie Theron