This campaign is rooted in the insight that we live in a world where people are constantly pressured to meet an unrealistic ideal of ‘perfection’—and when we don’t, it can make us feel like we don’t belong. Our goal is to help individuals reframe the marks or lines on their skin—not as flaws, but as powerful reflections of their stories. This marks the second chapter of our We Belong to Something Beautiful brand platform, originally launched in 2019. The campaign celebrates individuality, humanity, and empowerment through emotionally driven personal narratives, brought to life with a cinematic yet intimate and authentic visual approach.

Role: Art Director (In-House) / Agency: FCB Toronto
Scope: Overall Art Direction, Set Design, Digital/Print Collateral, Post-production Supervision

Director: Kevan Funk