To demonstrate long-term allyship with 2SLGBTQIA+ communities, Sephora launched a Pride campaign centered on belonging and inclusive beauty. In partnership with Canadian artist Tim Singleton, we created a vibrant illustration celebrating Pride, which was featured across social media and prominent out-of-home placements in key Canadian cities. The campaign culminated in Sephora’s first-ever participation in Toronto's Pride Parade, using design elements from the illustration. Anchored by the message “You Belong. Today, tomorrow, and forever,” the campaign reflected Sephora’s enduring commitment to inclusivity and self-expression.

Role: Creative Director
Scope: Overall Creative Direction, Social, Digital/Print Collateral, Production Supervision

Illustrator: Tim Singleton
Writer: Carla La Marca
Graphic Design: Eric Champagne